Eli Sherman Pillar of Achievement - 2026

Jeff Marks is the Founder and CEO of Innovative Partnerships Group (IPG), widely recognized as the largest independent naming rights & sponsorship sales agency. With more than 20 years of experience in the sports industry, he has advised Fortune 500 companies, franchises and leagues on some of the most significant naming rights and sponsorship programs.

Over the course of his career, Marks has negotiated more than 30 naming rights partnerships and hundreds of sponsorship agreements, generating more than $2.5 billion in revenue. His work includes landmark projects such as FC Barcelona’s Spotify Camp Nou stadium project, the Texas Rangers’ Globe Life Park, Mercedes-Benz Stadium, the Tampa Bay Rays’ new sports stadium, and the Anaheim Ducks’ OC Vibe sports district.

Marks is also Co-Founder of Sponso.com, the first global AI-powered sponsorship marketplace. The platform is designed to modernize and streamline how sponsorship assets are discovered and transacted. He is the outgoing Chairman of the YPO Sports & Business Network and a frequent international speaker on sports business. He is also a current advisor to Israeli baseball on sponsorship. Earlier in his career, he held ownership roles at Premier Ventures, Premier Partnerships, and Sports Business Ventures. He served as a representative of the Los Angeles Sports Council and Sports Spectacular and is a former President of the Southern California Jewish Sports Hall of Fame.

A graduate of UC Berkeley in International Economics and USC Marshall School of Business (MBA), Marks is also a former adjunct professor at University of San Francisco. He lives in Los Angeles with his wife, Dana, and their two sons, Brandon and Dylan. Jeff and Dana are active philanthropists who support a range of Jewish charitable and community causes.